Fall varsity capsule

Bulldog jackets hit different.

Six colorways. Real varsity details — chest patch, snap front, striped ribbing. Made for game day, built for everyday.

Shop the jackets View colorways
Central Valley Bulldogs jacket campaign photoshoot
Red and white varsity jacket front Red / White
FS chest patch / varsity fit / six colorways / Fresno fan gear / FS chest patch / varsity fit / six colorways / Fresno fan gear / FS chest patch / varsity fit / six colorways / Fresno fan gear /

Pick your colorway.

The store now leads with the front of the jacket shoppers actually see first: FS chest patch, varsity buttons, striped ribbing, and the real six-product lineup.

Gray and white varsity jacket frontGray 01 Navy red and white varsity jacket frontNavy Red 02 Royal and white varsity jacket frontRoyal 03 Navy and gray varsity jacket frontNavy Gray 04 Red and white varsity jacket frontRed 05 Red royal and white varsity jacket frontRed Royal 06
Central Valley Bulldogs jacket photoshoot board

Photoshoot energy

Less template. More brand.

Big editorial blocks make the store feel like a campaign, while the product cards stay grounded in the real catalog images.

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Ready for public traffic

Launch the jacket drop.

Simple buying flow, clear product visuals, and a storefront that finally looks different from the starter theme.

Enter shop